The design gets all the glory, but the paper you choose can make or break your final print. Here’s how to select the right type for your project.
1. Weight Matters
Paper weight affects both feel and durability. For example, business cards usually use 300gsm or higher for a sturdy impression, while flyers may use lighter stock for cost efficiency.
2. Finish Options
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Matte: Smooth and elegant, great for text-heavy materials.
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Glossy: Vibrant and shiny, perfect for photos and colorful designs.
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Textured: Adds a tactile element for premium projects.
3. Color Choices
White and off-white are classic, but colored papers can add personality — just ensure they complement your design.
4. Sustainability
Eco-friendly, recycled, and FSC-certified papers appeal to environmentally conscious customers without compromising quality.
Pro tip: Always ask for a paper sample before finalizing your print job — what looks good on a screen may look (and feel) very different in person.